Working out just got easier!

Well…you’ll still feel the burn, but at least you won’t break a sweat trying to find local fitness classes, thanks to a new start-up officially hitting the scene today in San Francisco, New York and Los Angeles.

SweatGuru is a marketplace that connects consumers with fitness classes, facilitating discovery, booking and social sharing all in one, seamless online experience. The company also offers small and mid-size fitness businesses a free way to market classes online and an easy, affordable solution to manage their business.

“SweatGuru was born out of the need for a better way to manage my growing bootcamp business, take reservations and stay in touch with clients,” said Jamie Walker, SweatGuru co-founder and CEO. “As a fitness consumer, I also wanted an easy way to discover, reserve and pay for classes in my neighborhood.”

Here’s how it works: First, browse for classes nearby using the search box, view classes recommended for you, or search by class type. You can also filter by price, location and type, as well as follow instructors of trainers in your area. When you sign up for a class, you can log in using your Facebook, Twitter, LinkedIn, or Google accounts and keep track of your purchase history and upcoming classes. Then, simply reserve and pay with a couple of clicks.

Fitness professionals can create a free a business profile and list classes on SweatGuru.com. Small or mid-sized businesses also have the option of upgrading to a paid account (monthly fees start at $19) for a simple, out-of-the-box way to manage instructor schedules, take client reservations and collect payments online.

“SweatGuru is built by fitness pros for fitness pros,” said Walker. “We will start by growing our network in San Francisco, New York and Los Angeles, and look forward to expanding to other markets soon.”

The SweatGuru team. Don’t let the goofy faces fool you; these folks are serious about fitness!

For more information and to scope out local fitness class schedules, visit SweatGuru.com.